Building a brand perception baseline for future marketing strategy at Bank Syariah Indonesia
We partnered with Bank Syariah Indonesia (BSI) to understand how its brand is perceived across different audience segments, and to establish a clear, data based foundation for future branding and communication strategy.
As Indonesia’s largest Islamic bank with a broad and diverse audience, BSI needed a clearer understanding of how its brand was currently perceived in the market. There were open questions around brand associations, differentiation, trust, and relevance across segments, but no recent, structured data to inform strategic decisions.
This created a need for a reliable baseline to support the next phase of marketing and brand strategy development.
Client
-
Bank Syariah Indonesia
Scope of Work
-
Marketing Research, Marketing Strategy, Brand Perception, Brand Strategy
Work
-
Financial Strategy, Process Optimization, Investment Advisory
Key objective
AN Consulting designed and conducted a rapid brand perception study to capture how the BSI brand
is understood, felt, and evaluated by different audience segments.
AN Consulting designed and conducted a rapid brand perception study to capture how the BSI brand is understood, felt, and evaluated by different audience segments.
project output
Research, Consulting Strategy, & Deliverable
The work included survey design, sampling, data collection, and analysis, with a focus on identifying key brand associations, strengths, gaps, and opportunities. The findings were translated into clear insights and strategic implications to support branding and communication decisions.
A structured brand perception survey instrument
Analyzed perception data across key audience segments
Digital listening insights from online platforms and conversations
A strategic insight summary with key implications
IMPACT
We bring insights from data & research. Transform to new strategy & impacts
-
Clear visibility into current brand perception and associations
-
A data-based baseline for future marketing and branding strategy
-
Better alignment across internal stakeholders
-
More confident, evidence-based strategic decisions
Get in touch to discover how we can support your brand growth. Reach out at contact@anconsulting.id
Let’s Grab Some Coffee to Discuss Your Needs
AN Consulting is a strategic marketing and brand consultancy supporting organizations in making better decisions across markets, consumers, and technology.
Office
Sovereign Plaza, Floor 12th, JL Tb Simatupang, Jakarta Selatan, DKI Jakarta ID